meet our team

Dave Grindle

Operations Director

Dave Grindle Dave has been with Loud Sound since its founding year in 2004 and has over 30 years of live events experience. Dave’s career began tour managing bands before becoming an agent, which in turn led to a number of years at Cream, initially running their DJ Agency, before becoming General Manager. This paved the way to running festivals with the first Creamfields in 1998 and the start of a career in major events! Since then, Dave has been the long-standing Operations Director for a number of high profile events in the UK, including Bestival, Camp Bestival, Common People, Rockness and CBBC Summer Social. Most recently, Dave has been Operations Director at Mighty Hoopla and Lambeth Country Show, and Venue Operations Director at BST Hyde Park.

First Gig: Genesis at Deeside Leisure Centre, 1982
Proudest moment of your event career so far: Pretty much every time we open the gates and then send everyone safely home having had a great experience!
Favourite event you’ve worked on: Daft Punk at Rockness in 2007 was outstanding


Steve Reynolds

Operations Director

Steve ReynoldsSteve has over 15 years experience in the Event’s industry. Originating from a crowd management background, Steve was appointed Regional Manager (South) of Showsec in 2010, leading on events such as the Queens Diamond Jubilee, Hyde Park Summer Series (2006 – 2012), the Papal visit (2010), Queen Elizabeth Olympic Park (2013), amongst a plethora of music festivals and other events (a far cry from his early years earning beer tokens doing security in the student union at Sheffield Hallam University!). Since joining Loud Sound in 2016, Steve has been the Operations Director at All Points East, Common People (Oxford) and Carnival 56, Event Operations Director at BST Hyde Park, Event Manager at Camp Bestival, Bestival and Demon Dayz to name but a few. Steve’s broad reaching experience across a wide cross section of events and ability to remain calm under pressure, even in the most challenging of situations, enables him to lead the dynamic team at Loud Sound across a multitude of projects

First Gig: Paul Weller at the Sands Centre, Carlisle 1998 (Noel Gallagher stole the show as the support)
Proudest moment of your event career so far: Working as the Operations Director to launch All Points East in 2018 in Victoria Park. I’d worked there since 2011 on various shows, and it was a great experience to lead the delivery team on this new show. The show was so well received by fans, artists, press and the local community.
Favourite event you’ve worked on: Tour de France 2014, it was so vast, 5000 staff across 150 miles of event route. Immense amount of planning, training and briefing as once the event was live it was up to the Manager on the ground to deliver in their areas. Extremely high pressure, but rewarding that the level of planning was proven to be worth it. Something I still believe to this day.



Jen-e Jones

Special Events Director

Jen-e Jones Jen-e Jones started her career with Live Nation working as Senior Event manager at their Cardiff International Arena from 2000-2009. In 2009, Jen-e moved to London and took on the role of Live Nations (Music) Production and Events Project Manager, working on festivals including Download, Wireless, Creamfields and Electric Daisy Carnival. Jen-e also worked across a number of special events, such as BBC Radio 1 Big Weekend, BBC Radio 1 Teen awards, as well as a number of concerts hosting the World’s favourite names in music from Madonna to Paul McCartney and Beyonce. Since then, Jen-e has proved herself to be the ultimate all-rounder, working globally on events as a Project Manager, Production Manager, Site Manager, Event Control Manager Tour Manager and Promoter Representative. 

First Gig: EMF, Cardiff University, mid 90s 
Proudest moment of your event career so far: The Patrons Lunch, 2016, for Her Majesty The Queen’s 90th Birthday celebrations. Organising movement on site for the Royal Family, as well as the logistics to get 1,500 tables and 10,000 chairs were laid down The Mall in less than 12 hours!
Favourite event you’ve worked on: Whichever one I am currently working on!


Grace Noest

Business Operations Manager

Grace NoestGrace has over 20 years’ experience working within the sports, entertainment, sponsorship and events sector. Starting her professional career at Craigie Taylor International, she spent 7 years gaining extensive international sponsorship and events experience. Whilst there she worked on numerous high profile global programmes and projects, including the Volvo Ocean Race and GBR Challenge for The Americas Cup, Vodafone’s sponsorship of The Derby, and Famous Grouses’ sponsorship of the Scotland Rugby Team and The Open Golf. Grace left agency life to become International Events Director at De Beers Group, where she had direct input into the global marketing plan with specific focus on delivering a wide range of strategic local and global events. In her 4-year tenure, Grace delivered international programmes across the world, leading an events team that set the standard for luxury brand events and execution in a broad range of venues and territories. Grace joined SEL UK as Project Director in March 2015. She led the creation, implementation and delivery of The Patron’s Lunch, a national celebration of Her Majesty The Queen’s 90th Birthday, developing close stakeholder relationships with The Royal Household, GLA, The Metropolitan Police, BBC and Partners to name but a few. Grace has recently joined Loud Sound full time and brings her wealth of experience to the company with specific focus on driving the business forward and the management of large scale events.

First Gig: The Police, Brighton Arena, 1985!
Proudest moment of your event career so far: Leading the team that delivered Her Majesty The Queen’s 90th Birthday celebrations – 10,000 people on The Mall, a magical parade and the first ever full Royal Family ‘walk about’, all live on the BBC and watched my millions across the world!
Favourite event you’ve worked on: The Patron’s Lunch 2016



Beth Smith

Project Manager

Beth Smith Beth’s events career began working on the promoter team for Eat Your Own Ears, coordinating large and diverse festivals in London’s Victoria Park including Field Day. Beth then joined the programming team for 3 years at the Royal Albert Hall, where she produced over 300 own and co-promoted shows across varying genres. After 6 successful years working on the promoting side of events, Beth realised her passion laid in understanding the nuts and bolts of how a show is put together, the fantastically complex and confusing nature of festivals and how things are built. Seeking to expand her existing experience in event management and operations for festivals, Beth joined the Loud Sound team in 2016, making her return to Victoria Park as Event Manager for Field Day. Since then, Beth has Project Managed some of London’s largest festivals and events including All Points East, BST Hyde Park, Mighty Hoopla and Chinese New Year. Beth’s wealth of experience, reliability and compassionate attitude make her a key member of the Loud Sound family.  

First Gig: Steps at Wembley, 1999
Proudest moment of your event career so far: Standing with James Horner (who composed Titanic) in the auditorium at the Royal Albert Hall whilst he explained to me how this was the first time he had ever seen people enjoy his music. I’ll never forget the look of pure joy on his face, he didn’t look at the orchestra or stage once, he just stared at the audience. Knowing you are creating unforgettable moments in people’s lives makes you really proud of your work. 
Favourite event you’ve worked on: Mighty Hoopla - the audience satisfaction is unrivalled, everyone is there to have a fantastic time, and we deliver!


Mike Trasmundi

Project Manager

Mike TrasmundiMike’s career spans across a variety of sectors, from sporting events including Commonwealth Games Ceremonies in Glasgow and NFL Fan events in London to music festivals including Kendall Calling and Parklife and Liverpool Sound City as well as corporate sponsor activations for Sky, Vodafone and Hewlett Packard. Since joining the Loud Sound team in 2016, Mike’s keen interest in event design lead him to be an integral part of the development of the All Points East site &Stage design, and later going on to be Project Manager on the show. When Mike isn’t busy beavering away at CAD drawings, he enjoys snow sports and tinkering with guitars & drums. 

First Gig: Foo Fighters, Manchester Arena, 2002. 
Proudest moment of your event career so far: Being a part of the 2012 Olympic opening Ceremony team 
Favourite event you’ve worked on: All Points East



Iain Rogers

Site Manager

Iain Rogers Aside from Dave, Iain is the longest serving member of the Loud Sound team, having initially joined as an intern in 2011. Since then, Iain has gone on to site manage some of the largest festivals in the UK, including Bestival, Camp Bestival, BST Hyde Park and All Points East. A Vectorworks expert, Iain is responsible for drawing incredibly detailed site plans for all manner of different events. Iain has always had a passion for festivals, which serves him in good stead, as he is always the first on site, and the last to leave!  

First Gig: Flaming Lips, Usher Hall, Edinburgh, 2002. 
Proudest moment of your event career so far: Rockness, the most beautiful site to work on.
Favourite event you’ve worked on: To lead a great site team at BST Hyde Park.


Milly Pestell

Project Manager

Milly PestellMilly began her festival career at Bestival, where she spent 5 years in the marketing and brand partnerships department, working on day and weekend festivals, fundraisers, promotional campaigns and tours. The varied nature of her role allowed her to discover her passion for successfully delivering end to end sponsorship activations. Since joining Loud Sound in 2019, Milly has led the partnership production team in delivering awarding winning activations for some of the world’s biggest brands at All Points East and BST Hyde Park. As Loud Sound’s nominated “social secretary” Milly brings an element of fun yet professional approach to projects. 

First Gig: Spice Girls at Wembley, 1998.
Proudest moment of your event career so far: Watching 150 (exhausted) cyclists come through the festival gates at Lulworth Castle, having cycled 85 miles, in order to get a free ticket to Bestival and raise over £15,000 for charity! 
Favourite event you’ve worked on: All Points East 2019 – my first festival with AEG and Loud Sound



Gintare Einoryte

Project Assistant

Gintare Einoryte Gintare’s passion for music and events began at 6 years old playing classical piano. Gintare studied Commercial Musical Performance at Westminster University alongside teaching singing and interning with Artist Management, Music Publishing and Event Management companies. Gintare embarked on an internship at AEG presents working on All Points East and BST Hyde Park festivals in 2018. It was on these shows that her incredible organisation and ability to work quickly and under pressure shone through, and in 2019 Gintare became Project Assistant on these events at part of the Loud Sound team. In 2020, Gintare played a vital role on the team planning the UEFA EURO 2020 Fan Zones.    

First Gig: Black Eyed Peas in Vilnus, Lithuania, 2005. 
Proudest moment of your event career so far: Event Managing Brew Summertime Craft Beer Fair at BST Hyde Park in 2019, I was only 3 months into my career at Loud Sound and it was a lot of responsibility. The event went really well, and the customers all had a brilliant time.
Favourite event you’ve worked on: BST Hyde Park, it brings together a very big and strong team, and the quality of the event in amazing. The acts they bring are definitely the biggest legends of popular music, there is a strong focus on customer experience and accessibility of the event, and there’s always some fun activations on site.